September 18

The benefits of Barracuda’s new scalable backup

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Data is money, and data protection is a key piece of any business continuity plan or cybersecurity strategy. This is a concern for companies that need an increasing amount of storage and backup capacity but have no extra budget to support an upgrade. The same can be said for those who may have budget to upgrade but do not know how much capacity to purchase and want to avoid over-provisioning while still avoiding having to migrate data and swap out hardware.

Barracuda can help you respond to these challenges with our new scalable Barracuda Backup models. Barracuda Backup can scale with your data as it grows, and you only pay for what you need to protect your data. The per-terabyte pricing and all-inclusive subscription includes the hardware, software, emergency hardware replacement, extended warranty, and award-winning support. Deploying an on-premises backup solution has never been easier.

Various studies from 2022 and 2023 have found that 33% of businesses rely exclusively on local backups, and only 12% employ a hybrid backup that combines cloud and local storage. These are disappointing numbers when you consider the context:

  • 41% of IT users rarely or never backup their data, despite 72% of the same users needing to recover from backup at least once in the prior year. That 31% gap left some of those users with permanent data loss.
  • 66% of users would not know if their data was modified, and they wouldn’t know how to find out if or when it was changed.
  • 43% of IT decision-makers who use cloud storage assume that public cloud providers are responsible for lost data.

These numbers reveal some unnecessary gaps in data protection.

How much backup do you need?

One of the most remarkable trends in the 10-plus years of digital acceleration and the Fourth Industrial Revolution is the rapid growth of the generation, consumption, and storage of data. The upward trend of data generation can be found in all economic and critical infrastructure sectors, in all areas of the world.

How quickly your data grows depends on what your data is. Internet of Things (IoT) devices are among the fastest-growing contributors to business data. These devices and sensors operate continuously, generating diverse data types that may be shared with other systems in real time and/or stored in multiple places. Online transactions, software development, high-resolution imaging, machine-learning, and synthetic data are driving exponential growth in business data. The total amount of data created, captured, copied, and consumed globally is expected to reach 181 zettabytes by 2025, up from 64.2 zettabytes in 2020. And all you need to know is how much of this data will be yours to protect over the next few years.

Hybrid backup

Many companies have migrated both data storage and data backup to the cloud. It makes sense because the cloud offers affordability, scalability, and (usually) a cloud-based management interface that is easy to use. Public cloud backup solutions promise all that and offer the ability to purchase storage capacity as needed.


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